Emeritus Professor Jim Saker is the Director of the Centre for Automotive Management and is President of the Institute of the Motor Industry (IMI). He is a long-standing Professor of Retail Management with a close working relationship with the automotive sector.
He has been involved with the automotive industry for more than 20 years and was a co-founder of the MIRA Business Unit in 1992. He is often found in the Automotive Industry Power 100, a listing of the top most influential people in the sector, and he is a member of the UK Government’s Leadership and Management Panel.
Professor Saker's research interests lie in the area of channel power relationships and strategic developments in the motor industry.
Jim , an e-zine for the automotive sector.
- Pinder J., Schmidt, R., Saker,J.M. (2013) ‘’Stakeholder perspectives on developing more adaptable buildings’’. Construction Management and Economics, May 2013, Vol.31(5) pp 440 - 459.
- Taylor-West, P., Saker, J.M., Champion, D. (2013). “Segmenting for complexity; persuading people to buy what they don’t understand”, Journal of Strategic Marketing, DOI: 10.1080/0965254X.2013.790470.
- Paul Taylor-West, Saker JM, Champion D, (2012). ‘The Benefits of Using Reduced Item Variable Scales in Marketing Segmentation,’ Journal of Marketing Communications, published on line 24/9/2012.
- Paul Taylor-West, JM Saker, (2012),"Computer assisted sales processes in automotive retailing", International Journal of Retail & Distribution Management, Vol. 40 Iss:7 pp. 493 - 509.